Unbox’d are a water brand using locally sourced rainfall, caught straight from the sky, from cloud to can.

COMPETITION BRIEF SET BY:
JDO Raw 2023

BRIEF: 
The brief asked us to tap into the tribe mentality and create a brand worthy of a cult following. To create a water brand that is relevant and will stay relevant.

DEMOGRAPHIC:
I focused on travellers, those who were constantly on the move. Untethered souls with a desire to see all the wonders of the world.

CONCEPT:
The concept stems from the need for more secure water sources. Rainwater is a renewable resource available everywhere. It is the only water that’s naturally clean, and when harvested as it falls, requires less processing.

100% rainwater locally and ethically sourced. Caught straight from the sky with no harsh chemicals or additives. Unbox’d harvest rainwater as close to you as possible, catching it before it soaks up any ground contaminants. The packaging is made from 100% recycled materials, so there's no need to hold on for it too long.